If you’re like many of our visitors, you’re an entrepreneur, small to medium-sized business owner or manager, non-profit employee, service professional, marketing director or manager, business student or someone starting (or considering) their own business.

And you’re looking for answers… solid knowledge from qualified professionals who can help you solve your most pressing marketing challenges. You want to know how to turn your Ideas Into Income.

You may also be looking for incredible content, timesaving tools, and step-by-step guidelines and templates… simple solutions that truly level the marketing playing field for all businesses – regardless of size.

Maybe you’re seeking investment capital for your company and need to write a marketing plan… even though you’ve never read one, let alone written one.

Or perhaps you want to fast-forward or jumpstart a new business – without reinventing the wheel - but aren’t sure where to begin.

Additionally, you might be pressed for time and tired of slogging through mounds of information and marketing theories in order to find a trusted resource.

Unfortunately, however, you may also be one of the millions of entrepreneurs who are struggling just to keep your head above water and scared that your business is failing and you don’t have the knowledge or wherewithal to fix it.

If so, you’re not alone.

Consider this… a US Department of Commerce study concluded that 62% of all American businesses, regardless of size, fail within the first six years. Moreover, 40% of small companies go under before their first year anniversary and 80% of first-year survivors never make it to their fifth anniversary.

These grim statistics point to the serious challenges entrepreneurs face, even though the United States still offers the world’s best environment for small business owners. So, it begs the question, “Why is it that so many extremely intelligent, hard working people, with innovative products and services just can’t make it?”

Exploring these incongruities – the “whys” and eventual solutions – serve as the foundation for our books, seminars, presentations, and coaching and consulting services.

Like other businesspeople we were seeking the same answers and after years of observations and research we uncovered what we feel is the genuine truth.

In short, America’s companies are failing at alarming rates because their founders, owners, employees or managers do not understand that:

• First-rate marketing is the only leverage they have for growing a healthy business – and it has more to do with passion, skills, systems, knowledge, energy, and action, than money

• The word “marketing” means something very different than what they assume… and this misunderstanding is killing their business

• Excellent marketing is not something you “wing” – it comes only with study, practice and perseverance

• Being skill