Valentine’s Day Luxury for Less (dscar)
posted Tue January 20th 2009 @ 11:37 AM

Valentine’s Day inspires some of the most expensive and luxurious gifts. But in an economic downturn, what do you do when you have champagne taste, but a beer budget? Read More »

Exercising Can Improve Your Health and Stretch Your Dollars (dscar)
posted Mon January 19th 2009 @ 6:32 PM

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Some of My Favorite Internet Tools (mscar)
posted Tue June 3rd 2008 @ 8:25 PM

Like most of you, I'm constantly looking for ways to save time and money and have a little fun while I'm at it... Therefore, I'm always on the prowl for the latest, greatest internet tools - especially if they're cheap or free.  Read More »

ANNOUNCEMENT (Chelsea)
posted Tue March 18th 2008 @ 2:54 PM

Announcement  All ten spots for our ITI “Teleseminars-in-a-Box” class beginning March 26th are filled.  However, due to the overwhelming interest, we will be adding another class beginning April 9th.  Read More »

People Buy Almost Anything (Mary Eule Scarborough)
posted Tue March 18th 2008 @ 1:48 PM

Although consumers make their buying decisions based on multiple factors, most experts agree that at the most basic level people buy to either avoid pain or gain pleasure. Read More »

The #1 Marketing Secret (Mary Eule Scarborough)
posted Tue March 18th 2008 @ 1:43 PM

Marketing includes every contact and aspect of the public experiences such as, the way you answer their calls; how you “make good” when something goes wrong; how well you help them solve their most pressing problems and your employees’ attitudes, dress and demeanor. Read More »

By: Mary Eule Scarborough (Mary Eule Scarborough)
posted Tue March 18th 2008 @ 1:27 PM

Consumers know when they are, and aren’t, being treated well. Do not underestimate them!  If I had to list the ten biggest tactical errors companies make, poor telephone manners would be at the top. Read More »

3 Big Mistakes Online Marketers Make (Mary E. Scarborough)
posted Wed March 5th 2008 @ 3:15 PM

Following is an excerpt from a book titled, Mastering Online Marketing, that I recently co-authored with Mitch Meyerson.  As part of our research for the book, we spent a great deal of time searching for the answer to the following question:Why do so many online marketers fail to achieve their goals?... Read More »

View Marketing as a Process, Not a Project (Mary Eule Scarborough)
posted Wed March 5th 2008 @ 3:08 PM

Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends when they become loyal customers. Read More »

Locating Your Target Audience: Back to Basics (Mary Eule Scarborough)
posted Tue March 4th 2008 @ 1:23 PM

Small businesses have been around for centuries. And although they may look quite different, the reasons they exist and the fundamental tenets that they operate under are no different than they were in 54 BC... Read More »